We are now in a time where e-commerce has become a regular part of our shopping experience, and all ambitious e-commerce stores are expected to have an efficient webshop. The consumers’ expectations toward functionalities have hit an all time high, and it is not enough to just be online anymore. Now, it must be easy, intuitive and fast to find the right products in your webshop, to make sure that your potential customers do not find the products elsewhere.
Why is product filtration important?
Let’s start with an example: You need a new carry-on suitcase, but you simply don’t have the time for a full day of luggage hunting. So, you decide to go online and have it delivered to your house. Easy and fast!
However, it is more complicated than that because the first webshop you visit does not provide product filtration, making it difficult to deselect the luggage that is either too big, or too expensive. You decide that there must be a easier way. Therefore, you quickly leave the site without buying anything.
The next shop you visit makes it much easier. The website enables you to filtrate the price, colour, material, measurements and maybe even the dimensions in which the airlines are compatible with. You fill out the filters and press “search”. Now, only a handful of luggage appears and it is much easier for you to decide which one you would like to purchase.
This example may be pushing it to the extremes, but fact is that it will provide a better user experience and more conversions, if you make the process easy for your customer. This is where product filtration enters.