The message is clear: Your mobile site should be optimized now
You have put many hours in SEO optimization of your website. With precision, and care you have mapped out your search words, and incorporated them on all the correct sites. You finally benefit from the hard work through good rangings on the search engine. However, with Google’s Mobile – First indexing approaches you risk a downgrade of your search value, if your desktop site (your site as it appears on a computer) has more content than your mobile site (your site as it appears on smartphones).
An effective analysis of your mobile site enables you to both keep, and improve your search value to be prepared for 2017.
We have outlined the most important areas that you must consider, and what you can do to test your own mobile site.
What if I don’t have a mobile site?
Per Google “don’t sweat it”. If you do not have a mobile site, the search engine will continue to assess your search value based on your desktop site.
However, we always recommend a mobile friendly version of your site as the searches on mobile, per Google, have already flown past the computer as the preferred method for internet searches.
Mobile – First indexing may degrade your search value
Google is starting to range your website based on the content on the mobile site even though the search might be conducted on a computer. Therefore, you risk falling behind competitors who have already optimized their mobile sites. It can take some time to build the placement on the search engine that you had before. Therefore, the message is clear: Your mobile site should be optimized now.
In short, your mobile page is now more likely to affect your Google location than your desktop page. If your mobile page distinguishing itself from your desktop page, you risk having less visitors to your page because your Google ranking may deteriorate.
A responsive strategy ensures your search value
Many people are under the impression that the computer is still the most used device for online searching. Therefore, content is often adjusted to the desktop page and not necessarily to the mobile page, if the two pages are separate.
Google suggests a responsive web design, which means that your server always sends the same content to your mobile page when you update your website with content. If you do not have a responsive web design, and your mobile page is not updated with as much content as your desktop page, it may impair your search value.
How to do Google: As an example, when Google indexes your page, it looks at the front of your mobile page, and compares it to the front of your desktop page. If there is less content on the mobile page, it may potentially exceed your search engine location. For example, there may be fewer blog posts or products on the mobile page than found on the desktop page. Therefore, in short, the advice is: Make sure to update content on both sides, and at the same time.