What can you offer the newcomers?
The municipalities must consider future citizens the same way businesses consider new customers. It is truly about communicating the right values, the right way and at the right place in order to affect your target group.
Are you targeting the golden oldies, or families with children? In the process of developing a newcomer site, Kruso works with citizen – personas to ensure goal-oriented communication. Simultaneously the municipality’s profile must be identified, in order to have a clear picture of what your municipality offers. Do you want to present your facilities like the newcomer site Velkommentilholbaek.dk, that presents jobs, housing, institutions, shopping possibilities and much more? – Or is it the feeling of everyday life like the newcomer site Flyttilhelsingor.dk, you need?
What is your content?
Correlated to what the municipality wants to communicate to its potential new citizens, it must be considered from the beginning what content that shall be used on the newcomer site – not just for the launch, but for the years to come.
Choosing your content depends on resources: Do you have the editors available to produce content? Do you need new posts for the newcomer site specifically, or can you reuse existing content like news, events and feeds from social media – or do you wish to integrate with existing external sources?
Integration with existing content can reduce your need for internal resources significantly. Therefore – do consider the future maintenance of the newcomer site from the start.
Kruso’s approach for the newcomer site, is to include our different skills in the process as early as possible. That way we ensure that the concept, development and the time frame are all aligned from beginning to end, ensuring a solution that is scaleable and user friendly in the years to come.
Down below you will see those aspects, that must be considered when doing a newcomer site.