When professional digital consulting and implementation are essential for global success.

Kruso as digital partner for one of Denmark’s fastest growing companies.

3Shape is one of Denmark’s fastest growing companies. They offer high-end 3D dental scanning software and devices.


Digital plays a central role in 3Shape’s marketing strategy. It runs new business, resale, customer service, and product branding – globally across all their markets. 3Shape formulated an ambitious omnichannel strategy as the focal point of their next generation of digital services including a global commerce platform integrated in their ERP and CRM systems. The goal is to offer their clients a 360 digital experience when using 3Shape’s solutions. In summer 2017, 3Shape teamed up with Kruso as their digital partner, and today we are both an advisor and implementation partner to help them succeed in bringing their digital strategy to life on a global scale.


Our journey with 3Shape began with an effective hand-over process making it possible to maintain and optimize the previous Umbraco-commerce solution. Together with the maintenance of the running systems we defined and developed their new global e-commerce platform that is structured as an MVP-project. The platform is built in Sitecore with U-commerce as the commerce machine. The process we chose is a combination of waterfall and agile project approach – popularly known as “water-scrum-fall”. This means that strategy, idea, concept, and general wireframes are developed more traditionally while technical development comply with 100 percent agile principles. Close corporation is a keyword in every way when it comes to our relation to 3Shape as we have brought together a strong team of employees from 3Shape’s own digital organization and a number of our consultants across consulting, technical development and project management. This organization’s ability to work together is the key to success in all projects we launch. Kruso was primarily responsible for the u-commerce part of the project.


The new global B2B platform launched in June 2018 and the orders are already starting to pour in. The platform is now transferred to operations while we plan the next phase of 3Shape’s digital future with the internal team.


3shape pictures of dental care

Wanna talk?

If you want to know more about this solution, feel free to give us a call.


Phone: +45 2810 5871

Mail: loa@kruso.dk