What is UX and Design?
User Experience is about transforming your business strategies into intuitive and inspiring digital user experiences for your customers. The purpose of UX is to embrace your customers’ digital needs, before choosing your solution.
How do we work with User Experience and Design?
At Kruso the user always comes first. We focus on your business oriented goals, but always with the users’ needs in mind. We collect user- and market insights, map your customers’ most important online journeys, dialogue flows and touch points – and use these as the foundation for developing the most effective dialogue between you, and your customers.
We use our self-developed strategic tool “Customer Experience Framework”. This way we get a fast and secure start, and finish.
At Kruso User Experience and Design are interconnected, as it is about more than nice colours and fonts. Our ambition is about transforming our insights into user – friendly designs in a iterative, and agile process.
At Kruso the User Experience and Design process contains:
- A clarification phase.
- User – and market research.
- Mapping of user journeys, dialogue flows and touch points.
- Concept development and service design.
- Information architecture and user flows.
- Wire framing/Prototyping.
- User tests (a/b split test, live data analysis, or thorough user pre-testing).
- Creative design and visual identity.
Our UX and Design consultants always work closely together with our technical developers, from beginning to end – as one team. The most creative and effective ideas are often driven by technology, as a way of ensuring aspects like accessibility, handling of personal data, SEO and safety.